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PUBLIC FACILITIES, RECREATION &
SPECIAL EVENTS DEPARTMENT
POLICY NUMBER 6.4
SOCIAL MEDIA/MOBILE DEVICE USE POLICY
9/5/2018
1/25/2021
Section 6 - Marketing
I. PURPOSE
The Public Facilities, Recreation & Special Events (PFRSE) policy has two main purposes:
a. To address the rapidly evolving arena of the internet and adapt to and anticipate customer
and resident need for information and interaction in a responsible manner . This document
establishes the Department’s social media use policies, protocols and procedures intended
to mitigate associated risks from use of this technology where possible. This policy is used
as a guideline and may be modified to include future socia l media communication channels
that may prove beneficial for future City use. A few of the current platforms are: Facebook,
Twitter, Instagram, YouTube, SnapChat, Flickr, Foursquare, Yelp, Reddit, Line, Hangouts
and Next Door, among others.
b. To address the mobile/smartphone device use by city staff while engaged in work for the
City of Glendale PFRSE Department. Specific areas addressed in the policy’s procedures
include: mobile/smartphone use by staff while working in a customer service capacity or
otherwise engaged with the public or program participants for any other reason than city
business.
II. SCOPE
This directive is applicable to all PFRSE employees, contracted employees, as well as volunteers,
interns, agents, and contractors, unless otherwise specified, hereafter referred to as ‘employee(s).’
III. STATEMENT
a. Employee conduct: In keeping with Human Resources Policy 504, “employees shall at all
times conduct themselves in a way that reflects favorably on the public they serve.” The
complete policy can be found on the GRID.
b. Social media/smartphone usage: Employees shall not use mobile/smartphone to access
social media during work hours, unless designated a user for the department’s social media
accounts.
c. City network usage: Employees shall not use the city network to access social media during
work hours, unless designated a user for the department’s social media accounts.
Corresponding procedures for these guidelines are outlined in PFRSE Procedure 6.5.