HomeMy WebLinkAboutMinutes - Minutes - Business Council Committee - Meeting Date: 5/16/2019MINUTES
BUSINESS COUNCIL COMMITTEE
CITY HALL, CONFERENCE ROOM 2A
5850 WEST GLENDALE AVENUE
GLENDALE, ARIZONA 85301
THURSDAY, MAY 16, 2019
2:00 PM
CALL TO ORDER
The meeting was called to order at 2 PM.
ROLL CALL
Committee members present: Vice Mayor Chairperson Joyce Clark, Councilmember Lauren
Tolmachoff, Councilmember Ray Malnar, Yvonne Knaack, Ricardo Toris, John Crow, and Dale
Adams
Committee members absent: David Coble and Vice Chairperson Bart Shea
City staff present: Eric Fitzer (Development Services Director), David Williams (Planning
Administrator), Justine Cornelius (Building Safety Administrator)
CITIZEN COMMENTS
There were no citizens present, so Vice Mayor Chairperson Clark did not call for citizen
comments.
APPROVAL OF THE MINUTES
A motion to approve the April meeting minutes was made by Councilmember Tolmachoff and it
was seconded by Councilmember Malnar.
ITEMS
A. Review of the Sign Ordinance, Section 7.100
Vice Mayor Chairperson Clark asked for any comments, questions, or concerns in
regards to the sign ordinance, and Ms. Knaack suggested heavily devoting the committee to
reviewing the sign ordinance. Ms. Knaack also suggested inviting speakers from sign companies
to help the committee develop a solid understanding of the code and the needs and preferences
that work best for the city. Councilmember Malnar asked when consultants could meet with the
city staff to understand the codes, and Mr. Fitzer stated that a contract for the zoning and sign
codes should be ready for review in June. Mr. Fitzer also stated that he would like to compile a
list of policies that the committee would like to change, and then present these to the consultant
for review and adjustment.
Mr. Adams expressed concern with Glendale's advertising taxes, and after a brief
discussion, Vice Mayor Chairperson Clark suggested discussing this further once more
information is brought to the next meeting.
Vice Mayor Chairperson Clark suggested simplifying the diction and organization of the
codes, and asked the committee to consider modeling their sign codes after Surprise or Peoria's
codes. Vice Mayor Chairperson Clark stated that temporary signage is an issue in Glendale
because, more often than not, it's unsightly. Vice Mayor Chairperson Clark would like to have
Glendale create a process for handling signage better for older or remodeling businesses. Vice
Mayor Chairperson Clark then asked if there were any other comments, and Mr. Toris noted that
there needs to be consideration for all types of signage: pedestrian signage and signage on a
larger scale (freeways and major streets). Mr. Adams agreed with Vice Mayor Chairperson
Clark's previous comment about creating simplistic sign ordinances and added that signs should
be easier and more simplistic for citizens and visitors.
Councilmember Malnar added that collaborating with consultants to help create a better
sign ordinance would benefit everyone. Councilmember Tolmachoff asked how this process with
consultants would work, and Mr. Fitzer suggested that the consultant would come to the
Business Council Committee meetings to collaborate and update the sign code. Mr. Williams
stated that the updating process of the sign ordinance to start in July.
Mr. Toris added that codes regarding perimeter signage, internal signage, and pedestrian
signage need stronger formatting and structure. This is due to the fact that, based on the current
code, anyone can easily request amendments. Mr. Adams stated that signage size and color needs
to have some restrictions as well. Ms. Knaack also stated that looking at character area zoning
needs to be addressed.
After a conversation of PAD zoning and modifications, the committee returned to the
sign ordinance discussion.
Ms. Knaack confirmed that the temporary sign issues are of great concern because 75%
of the people who erect temporary signs do not go to the city for permits first. Vice Mayor
Chairperson Clark suggested that the committee invites representatives from the sign industry
and a consultant to next BCC meeting. Vice Mayor Chairperson Clark questioned the biased
nature of the group since the representatives in the group would be within the sign industry. Mr.
Fitzer explained that it's balanced well through the public process. In addition, Mr. Fitzer
suggested having the consultant and sign industry professionals attend a committee meeting in a
few months; Vice Mayor Chairperson Clark agreed to have the committee table the signage
discussion and suggested focusing on another committee task in the June meeting.
Vice Mayor Chairperson Clark asked what the primary directive should be for the sign
ordinances, and various people responded with a need for balance, ease of comprehension,
retention, process, and the overall enforcement is challenging. Mr. Toris stated that time
management, enforcement, and review are issues which need to be adjusted to make the sign
ordinance more business friendly. Ms. Knaack noted that many people skip the city involvement
by either going to Phoenix for signage or they order their signage online. The hope is that, with
the updates of this outdated ordinance, many of these issues will naturally be fixed.
Councilmember Tolmachoff wondered how businesses will be handled who may be in
compliance currently but would be out of compliance with the new changes they will make. Mr.
Williams stated that as long as the businesses are in compliance and have a permit prior to the
changes, then their signs will be in compliance. Vice Mayor Chairperson Clark expressed
concern that many of the signs currently present are not permitted, so there will be many
problems in the future. Vice Mayor Chairperson Clark suggested an educational campaign for
businesses to become aware of the necessary permits for signs (temporary or otherwise). Ms.
Knaack stated that there should be a discussion regarding building owners' sign allowances for
their tenants.
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Vice Mayor Chairperson Clark stated that the June meeting will focus on city parking,
and in the August meeting, there will be the sign ordinance discussion with sign industry
professionals and a consultant.
OTHER BUSINESS
Vice Mayor Chairperson Clark made note of Dave Coble's retirement, and Mr. Coble's position
needs to be filled by someone who is technically -oriented.
STAFF REPORT
No staff reports were discussed.
COMMITTEE COMMENTS AND SUGGESTIONS
Mr. Toris asked if the committee should review in regards to parking prior to the next meeting.
Vice Mayor Chairperson Clark explained that largest issues with are sizes of spaces and the
number of spaces available per business.
NEXT MEETING
The next meeting will take place on June 20th, 2019, at 2 PM.
ADJOURNMENT
The meeting was adjourned by Vice Mayor Chairperson Clark.
The meeting adjourned at approximately 3:15 PM.
Sherry Crapser, Recording Secretary
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