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HomeMy WebLinkAboutMinutes - Minutes - City Council - Meeting Date: 5/8/2018 (5) City of Glendale 5850 West Glendale Avenue Glendale, AZ 85301 r gril !!l .EI f. Meeting Minutes Tuesday, May 8, 2018 12:30 P.M. Workshop Meeting Council Chambers City Council Mayor Jerry Weiers Vice Mayor Lauren Tolmachoff Councilmember Jamie Aldama Councilmember Joyce Clark Councilmember Ian Hugh Councilmember Ray Malnar Councilmember Bart Turner CALL TO ORDER Mayor Weiers called the meeting to order at 12:32 p.m. ROLL CALL Present: - Mayor Jerry Weiers Vice Mayor Lauren Tolmachoff Councilmember Jamie Aldama Councilmember Joyce Clark Councilmember Ian Hugh Councilmember Bart Turner Absent: Councilmember Ray Malnar Also Present: Kevin Phelps, City Manager Tom Duensing, Assistant City Manager Jack Friedline,Assistant City Manager Michael Bailey, City Attorney Julie K. Bower, City Clerk WORKSHOP SESSION 1. UPDATE OF ON ADVERTISING, INC. FOR MARKETING AND ADVERTISING SERVICES FOR THE PUBLIC FACILITIES, RECREATION AND SPECIAL EVENTS DEPARTMENT IN FY18 Staff Contact and Presenter: Jim Burke, Director, Public Facilities, Recreation and Special Events Staff Presenter: Diane Williams, Interim Administrator, Convention and Visitors Bureau Division Other Presenter: Ron Meritt, President, On Advertising, Inc. Ms. Bower read the item by title. Councilmember Malnar joined the meeting via phone after the roll was taken. Mr. Burke provided an update on different social media campaigns and success stories originating from the outreach. The$300,000 contract was paid out of Convention and Visitors Bureau (CVB) funds and a small portion of General Fund money. He said $80,000 in added value had been realized due to the contract. Vice Mayor Tolmachoff asked if staff was able to track visitors who visited Glendale through the Expedia campaign. Mr. Meritt said it was a 3-month campaign, that ran December through February and the data could be broken down by day, if needed. Vice Mayor Tolmachoff wanted confirmation that during the 3 months, the visitor traffic was generated by winter visitors and not any major events. Mr. Meritt said that was correct Councilmember Clark asked what the added value to the six City festivals was as a result of the advertisement. Mr. Meritt said the added value was the television live shots which were at no cost. City Council Meeting Minutes-May 8,2018 Page 2 of 5 Councilmember Clark asked if the effectiveness of the live shots was known. Mr. Meritt said the live shots attracted traffic within the same day. Councilmember Clark asked if there was any data showing an increase of the number of hotel nights that was related directly to the advertising. Mr. Meritt did not have the hotel figures available. Councilmember Clark asked if there was information on how effective the print ads were in the eleven publications that were used. Mr. Meritt said it was difficult to estimate the effectiveness of print ads. The budget for printing was reduced and used along with digital campaigns. Councilmember Clark agreed that printed material was nearly obsolete and social media advertising should be looked at closely. She asked if any social media sites had been used. Mr. Meritt said Facebook was used to attract travelers to Glendale. Councilmember Clark asked if any resources were devoted to Google. Mr. Meritt said Google resources were used primarily to increase bookings for the Civic Center. The CVB would use it in the next fiscal year now that the new website was live. Councilmember Aldama asked if there was information visitors could access to showcase schools for possible new residents. Mr. Meritt said there were questions left on Facebook about Glendale schools. A custom piece could be developed that would work on the CVB website. Mayor Weiers asked if the information for City events was taken from Glendale's calendar. He would like a community calendar to be created so all City events were shared with residents and visitors. Mr. Burke would follow up with a community calendar. Vice Mayor Tolmachoff asked if the website was worked on by in-house staff or was it outsourced. Mr. Meritt said the work was not outsourced. Vice Mayor Tolmachoff said trending information should be used, such as the sports teams, and used on Twitter to possibly bring in more visitors. Mr. Meritt said to avoid sending traffic to the old CVB website, social media had not been used very much. With the new website, they would be devoting resources specifically for social media engagement. Ms. Williams said investments would be made in Facebook boosts to promote events and to drive traffic to the website. Vice Mayor Tolmachoff asked if Twitter was used in the social media strategy. Mr. Meritt said Twitter and Facebook would be key components of the social media campaign. Instagram had become the new powerhouse in social media and users would soon be able to pull City Council Meeting Minutes-May 8,2018 Page 3 of 5 pictures from the website and combine it with postings to share the same information. Vice Mayor Tolmachoff said connecting with someone who had their own following to Glendale could help spread the brand of Glendale. Councilmember Turner asked if the information regarding the hotel bookings would be made available to Council. Mr. Meritt would provide the requested information. Councilmember Turner was interested in booking dates. The spring training campaign had missed an opportunity to promote Glendale rather than baseball. He said no promotion towards the hockey fans was a missed opportunity as well. Mr. Meritt said resources could be used to promote Glendale to fans of the opposing teams to visit and experience Glendale. Vice Mayor Tolmachoff said there was a large concert in Glendale that night and it was nowhere on social media. Ms. Williams said the concert was on the website but staff would find new ways to engage the public through social media. Mayor Weiers asked if it was possible to interact with website users to know the reasons why they came to Glendale. Mr. Meritt said interaction and the capture of information was possible. CITY MANAGER'S REPORT No report CITY ATTORNEYS REPORT No report COUNCIL ITEMS OF SPECIAL INTEREST None MOTION AND CALL TO ENTER INTO EXECUTIVE SESSION A motion was made by Councilmember Jamie Aldama, seconded by Vice Mayor Lauren Tolmachoff to hold an executive session. AYE: Mayor Jerry Weiers Vice Mayor Lauren Tolmachoff Councilmember Jamie Aldama Councilmember Joyce Clark Councilmember Ian Hugh Councilmember Bart Turner Other: Councilmember Ray Malnar(ABSENT) Passed City Council Meeting Minutes-May 8,2018 Page 4 of 5 EXECUTIVE SESSION Council entered into executive session at 1:32 p.m. to discuss appointments involving the boards, commissions and other bodies pursuant to A.R.S. § 38-431.03(A)(3)(4). ADJOURNMENT Mayor Weiers adjourned the meeting at 1:55 p.m. I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the meeting of the Glendale City Council of Glendale, Arizona, held on the 8th day of May, 2018. I further certify that the meeting was duly called and held and that a quorum was present. Dated this 25th day of June, 2018. c .io; `- K. Bower, MMC, City Clerk City Council Meeting Minutes-May 8,2018 Page 5 of 5